Branded content - storytelling that sells, without the hard sell bit.ly/ZO472M
Congratulations to LinkedIn on reaching 300 million members! linkd.in/1pn4XC3
Networks are missing out on major ad dollars thanks to time-shifted viewing on.wsj.com/1i2P0ME
Facebook is still winning, by a long shot bit.ly/1raSJtQ by @epro
Disagree that USAirways tweet means \brands have to move to strict approval queues for replies. Real time so critical sprinklr.com/social-scale-b…
Let your ideas roar! Get inspired with our Inspiration Customer Gallery: rbl.ms/1mgJHJC
In the golden days of tech Dogfooding was not only a requirement, it was a testament to the culture of an organization. Today Twitter announced that they hired a new Head of Consumer Product, Daniel Graf who most recently led Google Maps mobile expansion. The Wall Street Journal was quick to point out that the Twitter account @DanielGraf has only tweeted three times. Cue the outrage or shrug it off as the product of competitive avoidance?
What's your POV on Dogfooding? Tweet us @RebelCMO to keep the conversation going.
We know that we have the most creative customers out there. Already plenty of artistic souls are taking our paper cups and drawing or painting beautiful images on them. You took our blank canvas and made it into a work of art. And then you took it one step further, with the idea to create a cup design contest!
Starting today we are asking for your cup art designs as part of a contest where the winner could be produced on a reusable tumbler. Just submit a photo of your cup art on Instagram or Twitter using the hashtag #WhiteCupContest .
The winning design may be produced on a limited edition cup and sold online in the fall. We’ll let you know when that happens, too. We can’t wait to see what you come up with. Your creativity astounds us! Read theofficial rules here.
How To Build a #Content Strategy Using a #SocialMedia Audit bit.ly/1iwzisy via @smexaminer
Twitter Ads Get More Clicks Than Facebook [STUDY] mediabistro.com/alltwitter/twi… via @alltwtr cc @LisaCucinotta
The inside story of Google Doodles: ‘A campfire for the whole world’ tnw.to/s3KS7 by @MartinSFP
#tbt to our 2013 Newfront, featuring Tumblr founder & CEO David Karp (#newfronts are coming: May 1, 2014) instagram.com/p/m5nXkTRoaa/
Millennials Trust User-Generated Content 50% More Than Other Media buff.ly/1iFDUcc #UGCchat #ContentMarketing
Excited that we just hit 500 followers! Thanks to @Mish_Lynn for being awesome #500. giphy.com/gifs/aR8L7unOh… via @giphy
The NewFronts, digital media's answer to the TV Upfronts, has an unlikely set of participants: the folks of Time Inc trib.al/EdRUe4j
VIDEO: CMO @EKANardini talks to @genConnect on what distinguishes @AOL from other digital content platforms. bit.ly/Pn0pe9
Today's #webinar "Extracting Real Value from Social Media" starts in 1 hr. Register here buff.ly/1icbyvj #smm #analytics #cmgr
WATCH: @katiecouric interviews Aereo CEO about its upcoming Supreme Court case yhoo.it/QryMl9
Loving @AMA_Marketing's new @RebelMouse site! Awesome stuff, check it out: rbl.ms/1nefkGs
Battle of the Marketing Clouds: IBM, Adobe, Oracle, Salesforce @andrewjns buff.ly/Qagxkf
NBC Sports uses Oracle Social to engage fans to create movies and photos for the 2014 Stanley Cup @oraclesocial lostremote.com/nhl-prepares-d…
How does Rolex, a 109-year-old brand, thrive in the Digital Age? Two words: Thoughtful content. ow.ly/vZAgS @EliEpsteinYO
How Lincoln Uses Storytelling Differently To Market Luxury Automobiles bit.ly/1lvLQ2L
MT @ForbesCMO Five Commitments For #CMOs Who Want To Rock #SocialMedia fb.me/1nqVlCH3t
Unilever: Consumers are dead. They're humans now. bit.ly/1hM4C6Y
We're excited to announce that you can now add GIFs to your RebelMouse with @giphy! rbl.ms/1jLdedy giphy.com/gifs/TS4lhxfqE…
Remember when every brand believed Facebook was the answer to community building and loyalty? They poured millions of dollars into community management, buying software and hiring teams of people to post and respond to messages that would trigger likes, shares and comments. Today Facebook has become less about community and more about paid reach. A recent EdgeRank Checker Study shows the organic reach for the average Facebook page is down to 6.5% from 17% in just two years.
What does this mean for marketers? We believe that content marketing is more important than ever. Brands are media companies and social platforms are the distribution channels. Consumers view branded content on social platforms the same way they watch shows on television. When your content becomes entertainment, it will be shared and talked about across multiple communications points, and that's what creates loyalty and community in 2014.