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Is "Eat Your Own Dog Food" Still a Requirement?
In response to WSJD

In the golden days of tech Dogfooding was not only a requirement, it was a testament to the culture of an organization. Today Twitter announced that they hired a new Head of Consumer Product, Daniel Graf who most recently led Google Maps mobile expansion. The Wall Street Journal was quick to point out that the Twitter account @DanielGraf has only tweeted three times. Cue the outrage or shrug it off as the product of competitive avoidance?

What's your POV on Dogfooding? Tweet us @RebelCMO to keep the conversation going.

Starbucks #WhiteCupContest Crowdsources New Reusable Tumbler Designs

We know that we have the most creative customers out there. Already plenty of artistic souls are taking our paper cups and drawing or painting beautiful images on them. You took our blank canvas and made it into a work of art. And then you took it one step further, with the idea to create a cup design contest!

Starting today we are asking for your cup art designs as part of a contest where the winner could be produced on a reusable tumbler. Just submit a photo of your cup art on Instagram or Twitter using the hashtag #WhiteCupContest .

The winning design may be produced on a limited edition cup and sold online in the fall. We’ll let you know when that happens, too. We can’t wait to see what you come up with. Your creativity astounds us! Read theofficial rules here

#TBT Facebook Brand Pages

Remember when every brand believed Facebook was the answer to community building and loyalty?  They poured millions of dollars into community management, buying software and hiring teams of people to post and respond to messages that would trigger likes, shares and comments.  Today Facebook has become less about community and more about paid reach. A recent EdgeRank Checker Study shows the organic reach for the average Facebook page is down to 6.5% from 17% in just two years. 

What does this mean for marketers?  We believe that content marketing is more important than ever. Brands are media companies and social platforms are the distribution channels. Consumers view branded content on social platforms the same way they watch shows on television.  When your content becomes entertainment, it will be shared and talked about across multiple communications points, and that's what creates loyalty and community in 2014.

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